
“AAI” burglar alarm, Camden • Today I start the theme “monograms”. The UK definition of a monogram is “a design composed of one or more letters, typically the initials of a name” (though in America I think it is defined as at least two letters); and the initials should be specially-drawn, generally entwined in some way. There are so many monogrammed sounders I can’t show them all in one run – it would go on for months – so I’ve decided to start with nine of my favourites, taking us up to the end of the year. Honourary pole position must go to Hertfordshire-based AAI, whose boss Andy Gilmore is a regular commenter on this blog. I always reckoned the AAI monogram had been designed to fill up as much of the sounder as possible, which he confirms: “Our logo was designed by my [business] partner’s daughter-in-law, who was studying art. When designing the logo, we wanted something which was clear and obvious even from a distance.” Apparently it was inspired by the Nu-Tron design, another of my favourites, and AAI base all their company’s branding round their logo’s triangle – never changing the shape of the bell box, even when switching manufacturer. And though AAI, like most monograms, also falls into the “unexplained acronym” camp, Andy Gilmore confides that the initials were based on Andy, Adam, Ian – the latter pair his first (brief) business partners, when he was just 14. What a great story! • Spotted: Percy Street, Camden, London, W1, England, 2012 • Politics: In the Labour constituency of Holborn and St Pancras
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