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Burglar Alarm Britain
Where vigilante culture meets vernacular design
Category Archives: Ass
“ASS”, Dorking: truly asinine
Posted by on August 19, 2011
“ASS Security Systems” burglar alarm, Dorking • Ass. What can I say? This is even stupider than Ape. There are really no good connotations to this: it either suggests a beast of burden, a silly fool, or some American buttocks. Also, is it actually meant to read as “Ass Security Systems”, or is the logo some infinitely looping attempt to represent “A Security Systems” – or even “AASS Security Systems”? And if so, what does the big A stand for? Ass? Good grief. There’s a picture of one below. • Spotted: Town centre, Dorking, Surrey, RH4, England, 2006 • Politics: In the Conservative constituency of Mole Valley


Above: a real ass. (Photo by Hans-Peter Scholz)

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