April 17, 2013
Posted by on
“Zodiac Security” burglar alarm, Camden • No big Y (oh why oh why?), but here’s a stonking Z to end; there’s another Zodiac Security sounder here. That’s enough big letters; tomorrow, cities. • Spotted: Finchley Road, Camden, London, NW3, England, 2007 • Politics: In the Labour constituency of Hampstead and Kilburn
June 20, 2011
Posted by on
“Gemeni Alarms” burglar alarm, Islington • Finally, scraping the bottom of the zodiacal barrel, a very basic and mis-spelled Gemini alarm – unless I’m missing something, and it says Gemeni for good reason, eg it’s written in Romanian. So we’ve had Gemini the twins not once, but twice – one boring, and one boring and dyslexic. Uncanny! That’s it for astrological alarms, just the four: Zodiac, Scorpio, Gemini and Gemeni. I have found no more, whereas there are scores of animals on burglar alarms, which share similar – if less mystical – iconography. As I pointed out in the Zodiac entry, that leaves a gap in the naming market. I hope someone takes it up – and remembers to illustrate it. • Spotted: Goswell Road, Islington, London, EC1, England, 2008 • Politics: In the Labour constituency of Islington South and Finsbury
Above: the constellation of Gemini visualised as twins holding hands (not the usual depiction, which is abstract – see yesterday), by the children’s author H.A. Rey. Realistic!
June 19, 2011
Posted by on
“Gemini Security Systems” burglar alarm, Liverpool • Apart from the name, this is supremely boring – it could at least have included a picture of some twins. Astronomically, Gemini is one of the oldest-named constellations, dating far back into the Bronze Age and called “The Great Twins” by the Babylonians. To the Greeks they were the talented horsemen Castor and Pollux, who despite being twin brothers had different dads, meaning only Pollux was immortal; when Castor died, Zeus allowed him to share Pollux’s immortality, bonding them together in heaven as the constellation the Romans called Gemini. Astrologically, it’s the versatile third sign of the zodiac, ruled by fleet-footed messenger god Mercury. Gemini types are meant to be lively, inquisitive, communicative, inconsistent, and a bit unreliable – not all of which are useful traits for security firms. My theory for why Gemini is one of the few signs represented on burglar alarms, and a popular business name in general, is that Geminis are inordinately proud of their dual-natured and slightly annoying star sign characteristics. And, to prove my point, there will be another one along tomorrow… • Spotted: Town centre, Liverpool, Merseyside, L1, England, 2008 • Politics: In the Labour constituency of Liverpool Riverside
Above: the not-very-twinlike constellation of Gemini as it is usually depicted, from the digital sky images at www.allthesky.com.
June 18, 2011
Posted by on
“Scorpio Security” burglar alarm, Hackney • In my entry on the weird Pac-Man-esque Orion alarm, I explained how the giant hunter was killed by a scorpion and turned into a constellation by Zeus. And now we come to the unfortunate arthropod which stung him, also flung into the heavens by Zeus, where it became the constellation of Scorpius, eternally snapping at Orion’s heels. Astrologically, it represents the mysterious eighth sign of the zodiac, ruled by the Greek god Pluto – aka Hades, lord of the underworld – and reputedly the most powerful star sign. Scorpios are supposed to be intense, secretive, power-loving, cunning, unforgiving, vengeful and, as the alarm probably wants to suggest, with a considerable sting in their tail. This strange logo, like a J with horns, could almost be the symbol for some obscure occult sect – thus living up to Scorpio’s sinister image. • Spotted: Hackney area, Hackney, London, England, 2008 • Politics: In the Labour constituency of Hackney South and Shoreditch
Above: A nice 1825 etching of the constellation Scorpio from the Library of Congress, Washington DC.
June 17, 2011
Posted by on
“Zodiac Security” burglar alarm, Ealing • The stories behind the various star signs are pretty convoluted, but they’re all based on ancient folklore and superstition, so astrology is a fitting follow-up to my previous theme of mythological alarms. Zodiac is a Greek word for the constellations meaning “circle of animals”, an idea drawn from the Babylonians, who first divided the heavens into 12 parts. It was originally an astronomical concept, but the great Romano-Egyptian scholar Ptolomy systemised the personality-based astrological system that remains hugely popular today. However, as we shall see, there are surprisingly few burglar alarms named after star signs – odd, as there are many good strong names: Taurus, Aries, Capricorn, Leo… though maybe not Cancer. I haven’t even come across a security firm called Libra, and not name-checking the divine scales of justice seems a serious omission. So, unless security engineers are such a militantly rational lot that they won’t even contemplate zodiac-based names, they’re missing a trick in the burglar alarm branding stakes – and there’s room to start an astrological trend. • Spotted: Ashbourne Parade, Ealing, London, W5, England, 2006 • Politics: In the Conservative constituency of Ealing Central and Acton
Above: Look at all the brilliant potential burglar alarm logos on this 16th century woodcut showing the signs of the zodiac. They’re just begging to be used…